Irritated by the hypocrisy and misinformation circulating about the world of cannabis.
Several years ago, Ivan Artucovich, known as Ivan Art, a renown Swiss / American cartoonist, irritated by the hypocrisy and disinformation that circulates around the topic of cannabis, gave vent to his art by drawing satirical cartoons and publishing them in the Italian magazine DolceVita. Each drawing tries to shed light on the illogical distinction between what is socially and legally accepted "Why?" and what is instead forbidden "Why not?".
Soon his drawings were published and disseminated internationally, finding fertile ground in the minds of persecuted consumers throughout the world.
Furthermore, the simple and effective message is shared by many players in this controversial but booming industry. As a result, his presence at various events as an artist was requested, including the renowned International hemp fair of Switzerland "CannaTrade.ch" where he is regularly present every year. His services as a graphic illustrator are also requested by many pioneers in the sector allowing him to create an international network of contacts and relationships.
